Strengthen Your Foundations

Successful organisations are built on, and driven by, strong foundations. When they get these right, they move faster, think more creatively, and empower their people.

With fresh eyes and new ideas, we help organisations see who they are, and double down on the things that make them great.

  • Uncover or rediscover your organisation’s unique DNA
  • Set and share a compelling mission, vision and purpose
  • Create and embed meaningful company values
  • Clarify and strengthen your brand positioning

Foundational problems
we've solved recently

How do we navigate change and unite people through a global acquisition?

When two international manufacturers joined forces in 2023, the new business had 1,750 people across five countries. We looked in-depth at how and why acquisitions succeed, and then worked with the leadership team to produce a brand fit for the organisation’s future, and a unifying set of company values.

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Can technology turn the tide on a nation’s water crisis?

In India, the vast majority of wastewater is dumped into the ground, causing huge environmental and economic damage. An innovative start-up had built a prototype for a data-driven sewage treatment unit, to treat and clean dirty water and solve a national crisis. We helped develop the industrial design of the product itself, and created a brand and strategic narrative that captured its unique strengths.

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How can a company grow while staying true to its core mission and beliefs?

Since opening its first shop in 2012, an independent coffee company had grown rapidly, but its leaders worried the brand had lost something special along the way. Through a new brand story and new company values, we refocused the company on its distinct DNA and used that to shape the way it works, creating more meaningful connections with customers and employees.

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Contact Us

If you’re curious about how stronger foundations could shape your organisation, we’re ready to talk: [email protected]