Initially we were struck by the size and scale of this problem. The ambition and belief behind this new product became a driving force in getting it to market. We spent a lot of time with the experts behind this product, to understand how their technical excellence could be translated into tangible benefits that would attract the target customers.

There were two potential ways to approach this problem. We could look at quick fixes to keep staff in their roles for longer. Or we could take a long-term view, and go beyond the symptom – staff retention – to tackle the root cause – employees’ relationship with their work.

The right company values can attract, retain and engage the best people. They align organisations, speed up decision-making, and unlock new levels of ambition. Leaders need to think of values as a powerful management tool and build their culture around them. This book shows you how.

As well as helping the 200º team make immediate changes, our foundational work set them up for future success, with deliverables that help the brand scale in a flexible, but consistent way. The outcome was an award winning product and a 56% increase in annual sales.